Professor of Marketing (Practice) and the Dean of Post Graduate Professional Programmes Singapore Management University
Philip Zerrillo is currently a Professor of Marketing (Practice) and the Dean of Post Graduate Professional Programmes Singapore Management University. “Dr Z,” as is known, is also the Executive Direct of the Center for Management Practice and founder of the University’s Case Writing Initiative.
He began his academic career at The University of Texas at Austin, and was a faculty member in the marketing department, as well as the Graduate Dean and the Dean of Executive Education. In addition to his administrative roles, Philip has written and taught extensively in areas of distribution channels, brand management, strategy, and counterfeiting and its effects on brands and brand valuation. He spent 4 years as a visiting professor at The J.L. Kellogg Graduate School of Management. He has held faculty positions or taught courses at Hebrew University (Jerusalem), Helsinki School of Economics, Thammasat University (Bangkok), IMADEC University (Vienna), The Smith College of Business (University of Maryland), Owen School of Business (Vanderbilt), Sun Yat-Sen University (Guangzhou), The Olin School of Business and Luiss Guido Carli School of Business (Rome).
Dr Z has also consulted with over 100 firms worldwide in areas such as High –Tech, oil and gas, FMCG, healthcare and Pharmaceuticals.