Lê Hồng Liên is head of institutional research at Maybank- KimEng Vietnam. She has intensive experience in both buy side and sell side, serving both foreign and domestic clients. Liên currently covers Vietnam strategies, banks and consumer , including consumer staples and consumer discretionary). Prior to joining the financial industry, Lien was management trainee and marketing finance manager in British American Tobacco (BAT) Vietnam and BAT Singapore Sales Express, BAT Singapore Regional Office. She graduated from National University of Singapore (NUS) with major in Finance & Banking and minor in Technopreneurship. Liên received various scholarships from both Singapore Ministry of Foreign Affairs and BAT as well as representing NUS Business School in global Washington State University Business Plan Competition.