Dr. Phuong-Mai Nguyen (or Nguyen-Phuong-Mai) is Associate Professor at Amsterdam School of International Business (AMSIB) and Amsterdam University of Applied Sciences. Her teaching and research interests include Cross-Cultural Management, Diversity/Bias/and Change Management, Asian corporate culture, Middle East and Islamic culture, Face-work Negotiation, and Instructional Design.
In the last few years, she has taken interest in cultural neuroscience. In May 2017, she published a book with Amsterdam University Press titled: Intercultural Communication – An Interdisciplinary Approach: When Neurons, Genes, and Evolution Joined the Discourse. This is the first text book in the field of IC that incorporates insight from newly emerging disciplines. Her up-and-coming book with the publisher Routledge is due 2019, which is also another effort to review and refine the field of cross-cultural management with insight from neuroscience. It challenges the dominant school of Hofstede and the like, and calls for shifting of paradigm in cross-cultural management. Since the date of release, she has been invited to keynote at multiple conferences. She is also working on a MSc degree on Applied Neuroscience at King’s College – one of the world’s top institutes for neuroscience.
On the business side, Dr. Nguyen-Phuong-Mai runs her own training agency Culture Move and designs tailor-made programs for universities and companies. She co-designed various business simulation tools including Cultural Detective® and Diversophy® which are frequently used in corporate training programs. Since 2015, she also coaches diverse governmental bodies on Radicalization.
Dr. Nguyen-Phuong-Mai started her career as a journalist with training and fellowships at World Press Institute (USA), BBC (Thailand) and Reuters (UK). She now freelances for different media outlets including BBC, Islamic Monthly and Your Middle East. In Vietnam, she is known via her influential writing and the latest two book publications: “Tôi Là Một Con Lừa,” and ” Con Đường Hồi Giáo.” She communicates as a public figure at www.facebook.com/dr.nguyenphuongmai