Ralf has lived in and researched Vietnam since 1994. After 20 years of Corporate life, Ralf established Infocus Mekong Research, Vietnam’s first dedicated smartphone based research agency, specializing in consumer trends, market entry and strategic brand development.
In 1996, Ralf established TNS Vietnam, followed up by Kantar Media & Worldpanel, TNS Cambodia & Myanmar, becoming the biggest Agency in the region. In 2013 he was promoted to Regional Managing Director – Mekong Region.
Ralf holds an honours degree from Wilfred Laurier University, Canada. He specializes in market entry, retail, FMCG and media for the greater Mekong region.
Prior to coming to Vietnam in 1994, Ralf served as a policy analyst for the Provincial Minister of Finance for Ontario, Canada